Advert - Pfizer – Case AUTH/3741/2/23

• Date posted
  05 July 2024
• Sanction
  Advertisement,
• Case number/s
  AUTH/3741/2/23 - Complainant v Pfizer

For promoting an unlicensed vaccine, including to members of the public on Twitter, Pfizer was ruled in breach of the following clauses of the 2019 Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry
Clause 3.1 - Promoting an unlicensed medicine
Clause 7.2 - Making a misleading claim
Clause 7.9 - Making claims that did not reflect the available evidence regarding possible adverse reactions
Clause 9.1 - Failing to maintain high standards